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Talking about the people who want to open a coffee shop at the present stage

Talking about the people who want to open a coffee shop at the present stage

I don't want to send coffee knowledge today. Let's post something about opening a coffee shop. A lot of people are asking Mat how to open a coffee shop. Opening a coffee shop is actually a very simple thing, as long as you have enough money in your pocket, but what Maoye wants to emphasize is that opening a coffee shop is not a way to avoid the world, and don't regard it too much as a kind of life.

2014-06-06
Coffee Shop Brand Marketing

Coffee Shop Brand Marketing

Recently, I quietly noticed that cat feces coffee is expanding rapidly, which naturally reminds people of Starbucks in the United States, Shangdao Coffee in Taiwan, Green Pavilion in Guangzhou, Old Tree Coffee in Shenzhen, etc.

2014-05-23
Operate new positioning coffee and bread pairing

Operate new positioning coffee and bread pairing

In the past two years, a number of bakery shops have also begun to try the fresh matching of coffee / other drinks + bread. This kind of drink + pastry diet is very in line with today's fast-paced consumer demand. At the 15th China Bakery Exhibition in 2011, the pavilion also set up

2014-06-04
A brief talk on the latest Development of Coffee Program for people who want to Open a Cafe at the present stage

A brief talk on the latest Development of Coffee Program for people who want to Open a Cafe at the present stage

I don't want to send coffee knowledge today. Let's post something about opening a coffee shop. A lot of people are asking Mat how to open a coffee shop. Opening a coffee shop is actually a very simple thing, as long as you have enough money in your pocket, but what Maoye wants to emphasize is that opening a coffee shop is not a way to avoid the world, and don't regard it too much as a kind of life.

2016-04-21
Coffee shop opening process and matters needing attention

Coffee shop opening process and matters needing attention

The customer is God, and seizing customers and giving them word of mouth is the key to running a coffee shop for a long time. If a coffee shop owner can sincerely and attentively care about every customer, the shop can have a niche for long-term operation and have a chance of success. Good service and quality guarantee is the symbol of the brand.

2014-07-01
Key coffee shop experience in hiring good staff

Key coffee shop experience in hiring good staff

Hiring and managing employees is an aspect in which most enterprises invest considerable energy, but the management effect is very limited. Usually, the employment of employees is a passive process, there is no plan in advance, and recruitment is usually started when there is a shortage of staff. This way of dealing with recruiters has set the tone on the relationship between the company and its employees, which is a lack of strategy and

2015-06-23
How to determine the investment budget of the cafe

How to determine the investment budget of the cafe

1. Determine the positioning of the coffee shop after detailed market research, determine the management grade and product pricing according to the consumption capacity of the business area where the coffee shop is located, and estimate the per capita consumption capacity of customers entering the coffee shop. 2. estimated turnover according to per capita consumption capacity, number of seats in cafes, occupancy rate and business days, monthly turnover can be estimated according to the following formula

2014-07-28
How to open a coffee shop?

How to open a coffee shop?

Eight preliminary preparations for opening a coffee shop: 1. Positioning description: describe in detail the appearance of the coffee shop in your mind, which is a key link in the whole project book; 2. Reference to the coffee shop in reality: find a shop that meets or is close to your mind in reality, and at the same time, in repeated contact, you will constantly burst out a lot of inspiration; 3. Fund raising: list rent, decoration and equipment

2016-06-12
Brand marketing

Brand marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat feces, so it is called "Kopi Luwak") has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen where the "best" is. In the last year or two, this so-called "best" has made people feel a little bit.

2014-07-26
VI Design and Visual effect of Cafe

VI Design and Visual effect of Cafe

In the early days of coffee shop operation, positioning is very important, which can be reflected in all the details of coffee shop operation, such as menus, tables, chairs, tablecloths, music, spoons, etc., as far as the cups used by customers are concerned, at present, the domestic coffee cup market is relatively unscientific and irregular. The inferior situation is very difficult to improve at present! Run a coffee shop in China

2015-09-06
Coffee shop coffee shop successfully opened coffee shop-1

Coffee shop coffee shop successfully opened coffee shop-1

How to open a successful coffee shop although like to drink coffee is the basic condition to become a coffee shop owner, but after all, drinking coffee and opening a coffee shop are two different things. "drinking coffee is very romantic, but opening a coffee shop is realistic." the first lesson of a coffee shop: a dream of positioning, but also a sense of direction to determine the positioning of a coffee shop is the first step to a successful coffee shop. For example, making luxury coffee.

2015-01-21
From Kopi Luwak to Starbucks to Brand Marketing

From Kopi Luwak to Starbucks to Brand Marketing

Starbucks began its strategic transformation in the past two years, and after the trademark further simplified the image of the banshee, it accelerated the pace of expansion. It is said that there were more than 90 companies in China last year.

2014-05-23
Coffee shop management coffee shop opening process and matters needing attention

Coffee shop management coffee shop opening process and matters needing attention

The customer is God, and seizing customers and giving them word of mouth is the key to running a coffee shop for a long time. If a coffee shop owner can sincerely and attentively care about every customer, the shop can have a niche for long-term operation and have a chance of success. Good service and quality guarantee is the symbol of the brand. [the first step of opening a shop] everything is ready for the location of the coffee shop

2014-09-25
Coffee shop opening process and matters needing attention

Coffee shop opening process and matters needing attention

The customer is God, and seizing customers and giving them word of mouth is the key to running a coffee shop for a long time. If a coffee shop owner can sincerely and attentively care about every customer, the shop can have a niche for long-term operation and have a chance of success. Good service and quality guarantee is the symbol of the brand. [the first step of opening a shop] everything is ready for the location of the coffee shop

2015-08-31
Four elements of successful coffee shop service

Four elements of successful coffee shop service

The coffee shop should achieve the four characteristics of customer service, decomposing the personality, initiative, quickness and subtlety of the service process into all positions. (1) the one who serves. Sexualization. A rose and a piece of chocolate are prepared for each couple on Valentine's Day to make the guests satisfied. This kind of special personalized service is not only a test for coffee shops, but also a kind of training for the brand. (2) take

2015-04-10
Brand Marketing of Kopi Luwak

Brand Marketing of Kopi Luwak

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2014-08-04
Ten pictures give you an instant understanding of the digital world of coffee brands.

Ten pictures give you an instant understanding of the digital world of coffee brands.

At present, there are about 200 to 250 million potential coffee consumers in China, which is on a par with the market of the United States, the world's largest coffee consumer. The huge consumer market brings more opportunities. If you want to get a piece of the coffee market, the first thing to do is to understand the market.

2015-09-17
Three skills of coffee shop management

Three skills of coffee shop management

With the rapid rise of the coffee market in China, the investment environment of coffee shops is gradually mature and stable, so how to operate coffee franchisees? first of all, they know how to examine the environment and do a good job in site selection and promotion in order to stabilize and operate for a long time. First of all, we should use good quality raw materials, whether the taste is good or bad or not is the key for customers to come to the door repeatedly. Want

2015-04-10
How to open a classic small coffee shop

How to open a classic small coffee shop

Do you have such a dream? One warm afternoon, I sat lazily at the window, the aroma of coffee in front of me drifted into a dense mass, you quietly watched the sun and fleeting years flowing slowly from your fingertips, and opposite you was Prince Charming or Snow White of your life. no, no, no. Stop talking. You must have had such a fairy tale dream. Well, here you are.

2014-07-26
From Kopi Luwak to Starbucks to brand marketing coffee marketing

From Kopi Luwak to Starbucks to brand marketing coffee marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2015-04-01
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